Running more intelligent cities

This year HERE Technologies is taking you beyond the course of the 45th BMW BERLIN-MARATHON. We want to encourage you to discover the unknown behind the streets and road signs of the 42km track. On our landing page, you can find out how we help cities to run more intelligently, while exploring the people, stories and history that shaped the streets the BMW BERLIN-MARATHON winds through. Get a real sense of what makes Berlin so wonderfully unique, whether you’re running it yourself or cheering for your friends and family.


Running more intelligent cities

HERE Technologies knows that a place is not just a point on a map, and a map is much more than just a representation of a place. Maps tell stories of places that make this world such an endless curiosity. Around each corner lurks a surprise, a glint of history, a chance to learn something new, and in no place on earth is that truer than right here in Berlin.

So, if everyone is ready, let’s go…

Kilometer 1

Straße des 17. Juni

This road has seen some things.

It’s been marched on, danced on, cried on and celebrated wildly on. It’s seen the rise and fall of regimes, the ebb and flow of a whole parade of lovers and the agony and ecstasy of a nation celebrating victory in the beautiful game.

And now here you are, adding your own sweat and story to the history of this most tragic and triumphant of roads.

Kilometer 6


When it comes to urban movement in Berlin, Hauptbahnhof is where it all begins and ends.

With regional and international trains, S-Bahn, U-Bahn, buses and trams rushing in and out of the station all day and night, it’s the start and end point for many journeys across Berlin. And the HERE WeGo app is the perfect navigation tool for every step in between whether you’re on foot or using public transport.

Kilometer 8


If the buildings on your left were a bit smaller, you could see Edison Works, the former lightbulb factory where the HERE Berlin key site is located.

Once the home of Thomas Edison’s most famous innovation, now it’s where HERE Technologies is mapping the world so the innovations of the future can experience reality in the same way you are right now.

Kilometer 10


Cities develop in unique ways for many reasons, and Berlin’s history dictated that there wouldn’t be one central point, but two. The tallest building in Berlin, the imposing Fernsehturm, or TV Tower, in Alexanderplatz marks the center of the old East of the city.

From the top you can see the sprawling city melt into green wilderness and lakes in glorious panorama.

Kilometer 13


This road used to be blocked by The Wall.

In 1989 the wall came down and thousands of people made the journey from one side to the other.

September 30th, 1990, was the first time the Berlin marathon crossed the East/West divide, and many of the runners had tears in their eyes as they ran a route that less than a year before would have been impossible.

Kilometer 15

Kottbusser Tor

Some people say that Kreuzberg is the birthplace of the Döner Kebab. Whether or not these rumors are true, the evidence for its popularity is hard to argue with. A large chunk of the €2.5 billion spent each year on this dish in Germany comes from these streets.

It might be a bit heavy for a pre-run snack, but once the race is over, give in to the temptation and enjoy a taste that is undeniably Berlin.

Kilometer 18


You may have never heard of Bernd Hübner, but around here he was known as the “Marathon King”.

He first ran the Berlin marathon in 1974 and then every one of the 35 years after.

If any runners today are looking for motivation from someone who’s seen and done it all, the Marathon King himself said this, “you can’t run away from old age, you have to run into old age.”

Kilometer 20


Gleisdreieck translates literally to Railway Triangle due to it being the point where three branches of the U-Bahn met when it opened in 1902.

Over 100 years later HERE Technologies is driving mobility through a suite of services that guide, direct, and monitor urban movement on foot, wheels, and tracks.

Kilometer 21


David Bowie, like many before and since, found a new lease of creative life on the streets of Berlin.

He wrote three albums in his recording studio just down the road from here, including one of his most famous, and probably most appropriate for today, Heroes.

“We can be heroes, just for one day.”

Kilometer 23


This is where JFK stood in 1963 and announced to the world “Ich bin ein Berliner”.

He was right, because Berlin has a long history of welcoming everyone and not accepting the status quo.

Now, Berlin is more diverse than ever and is one of the most innovative cities in the world because of it.

Kilometer 25


Steglitz is home to Günter Hallas, the first male winner of the Berlin marathon back in 1974.

Since then he’s run it another 40 times only missing it twice after a hip operation, once through illness and another time for a holiday.

Now in his 70s, he’s still running.

He’s the embodiment of a city full of endurance, motivation and drive.

Kilometer 27

Breitenbach Platz

Two major roads, the Südwestkorso and Stadtautobahn, lead cars into and out of Berlin from here.

On roads like these all over the world, HERE Connected Vehicle Services are making drivers’ lives easier.

By informing drivers of approaching traffic and hazards, plotting more efficient routes and even providing up to date weather predictions, HERE is making journeys safer, more informed and more enjoyable.

Kilometer 28

Platz am Wilden Eber

28km into a marathon is where motivation is crucial.

Legs are tired and brains are working extra hard trying to convince feet that giving up would be a pretty good idea right about now.

The end might not quite be in sight, but it’s closer than it has ever been.

Kilometer 33


The contrasting architecture of Kranzler Eck, where 1950s awnings face modern glass facades, is a perfect example of how cities evolve over time.

The city and all its moving parts need to work harmoniously for the good of everyone. This is why HERE Technologies helps governments and private businesses develop ways to improve mobility, reduce congestion and run more intelligent cities across the world.

Kilometer 35


This road is home to theaters, cafes, restaurants and a host of designer clothing shops and is considered the center of the West of Berlin. It is probably most famous for the department store KaDeWe – the second largest department store in Europe.

The contrast to Alexanderplatz shows how the personality of Berlin continues to change rapidly and how you can never say you’ve truly experienced Berlin, until you’ve walked, or run, down every single street.

There’s always something new to discover.

Kilometer 38

Potsdamer Platz

On October 20, 1924, Potsdamer Platz saw the installation of Berlin’s first traffic light as it was considered the busiest intersection in Europe at the time.

Nearly one century later, the city of Berlin boasts around 2,000 traffic lights. To be informed about any congestion, HERE Traffic is updating drivers across the world of delays, accidents and road works in real-time.

Kilometer 40


Two churches stand here, the Französischer Dom (French Church) and the Deutscher Dom (German Church). They’re both beautiful, both rich in history, both share a postcode and most people even think they’re the same.

It’s these subtle differences that HERE Venue Maps record to produce centimeter accurate representations of reality.

Because HERE knows, sometimes you don’t just need a name or a location, you need the whole picture.

Kilometer 41

Brandenburger Tor

The goddess Victoria standing on top of the Brandenburg Gate might be a statue, but she’s done a lot of traveling.

In 1806, Napoleon took her to Paris, and in 1814 Napoleon was defeated and she came back again with the returning Prussian army.

Today, the goddess of victory looks down on each and every runner as they enter the last few hundred meters, victoriously.

Kilometer 42

The finish line

And so, over 42 kilometers later, it’s done.

But it’s not over, the anticipation, sweat, tears and smiles of over 60,000 participants have changed Berlin forever. Their stories are now part of Berlin’s story, and tomorrow, a new chapter begins.

Every place, street, and city is always changing.

And Berlin and HERE Technologies thank you for adding to this chapter.